“study of designing equipment, devices and processes that fit the human body and its cognitive abilities”

Research and Discovery

  • User Testing and Heuristic Evaluation
  • Desirability Studies and Features Audits
  • Focus Groups and Stakeholder Interviews
  • Ethnographic Studies and UX Analytics

Ideation and Strategy

  • User Needs and Requirements
  • Product Ideation and Innovation
  • Task Analysis and Technical Capabilities
  • Customer Journey and Discoverability

Design and Testing

  • Interaction and Information Design
  • Prototyping and Wireframing
  • Observability and Accessibility
  • Design Guides and Data Visualization