“study of designing equipment, devices and processes that fit the human body and its cognitive abilities”

Research and Discovery

• User Testing and Heuristic Evaluation
• Desirability Studies and Features Audits
• Focus Groups and Stakeholder Interviews
• Ethnographic Studies and UX Analytics

Ideation and Strategy

• User Needs and Requirements
• Product Ideation and Innovation
• Task Analysis and Technical Capabilities
• Customer Journey and Discoverability

Design and Testing

• Interaction and Information Design
• Prototyping and Wireframing
• Observability and Accessibility
• Design Guides and Data Visualization